Passion Fashion Craze

When I read this I was rather disappointed. Of course I suspected something like this would happen, as have many others.

from imdb.com

Gibson's 'Passion' Sparks Christian Fashion Craze

Mel Gibson's new movie The Passion Of The Christ has inspired a new craze across America for Christian-themed jewelry. The hit film, which follows the final 12 hours of Jesus Christ's life, is at the center of continued controversy with accusations of potentially inciting anti-Semitism. But as well as fierce debate, the movie has also led hordes of people to buy such souvenirs as crucifixes, lapel pins and cards tied to the film's promotion. A particularly popular item is a pendant fashioned from a single nail made of pewter and attached to a leather strap, say officials of Bob Siemon Designs, licensed by Gibson's Icon Productions to produce jewelry linked to the film. The pendants represent the nails used in the film to fasten Christ to the cross. The company has shipped around 75,000 cross pendants to Christian bookstores across America and approximately the same amount of nail pendants.