There's been a radio ad playing in our area that makes me scratch my head every time I hear it.
It starts out, "Have you ever wondered what it's like to a be a policeman in a shootout?" Then it says something like, "So-and-so's gun shop and security can teach you how to shoot in our indoor shooting range."
Well, my answer is "No, I've never really wanted to put myself in that position ... and if I had, I wouldn't be going to shoot real guns in a shooting range." Playing paintball wars is one thing...
They should take the approach of providing a service, such as "Worried about your safety? Come learn the proper gun safety practices with us. Even learn how to fire your gun in our indoor range."
This all ties in (somehow) to Dmo's thoughts on advertising at his blog...
Anyone else have dumb advertisements?
Posted by JRC at June 23, 2004 06:09 PM | TrackBack